LeHomes is not a typical real estate brokerage. It continues with the team structure that has been trending in Vancouver in recent years, but has brought it to the next level. It initiated the evolution of agents as shareholders, granting them profit sharing and voting influence. The founders shared the goal to offer their agents a real career advancement, while providing the best service to their clients. However, rumours and negative media reports caused a great deal of confusion and misunderstanding.
LinQreative got involved from the very early stage and got to know the team and understand their motivation to do what they do. “You are your business” and that’s why we chose to write a series of stories about their team leaders to build relations, show trust and connect with their audience on a deeper level. These stories cut through the noise and got their message heard. Our work established a solid foundation for Lehomes, which positioned them as a brand that can’t not be replaced or replicated.