Brand & Marketing Copy
/ Futurpreneur Canada
Awareness Campaign
An awareness campaign for the Canadian non-profit lender: surfacing real stories of Chinese-speaking entrepreneurs it funded, contextualizing non-dilutive startup capital, and amplifying across WeChat and RedNote.
01 / Endorsement
“Lin’s ability to connect with the target audience was excellent and her story was focused and creative... I appreciated learning more about the Mandarin audience and how we can reach this target audience with our campaign!”
— Andrea Welling, Regional Director, Futurpreneur, British Columbia
02 / Excerpt
“20 年，13,400 个年轻创业者，这背后的推手是谁？”
“在维多利亚创立康普茶品牌的 Tiffany、在异乡摸索启动资本的年轻华人……好的非营利扶持不仅是一笔启动资金，更是在推开创业大门时，站在你身旁的专业智囊与导师。”
“跨越语言与文化的隔阂，让深埋在行政文本里的公共扶持资源，真正流向每一个在异国土壤里认真破土的年轻梦想。”
Cross-Cultural Audience Strategy · Long-Form WeChat Feature · Bilingual Campaign