linQreative

Chinese-English business writer and marketing strategist

A decade in newsrooms, from China to Canada. Freelance since, for brands and organizations. Founder stories, brand features, and market analysis, written in the language your reader thinks in.

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Services

Editorial and business writing.

Founder stories, brand features, and market analysis, in Chinese and English. Built on interviews and research, not press kits or recycled coverage.

Transcreation.

English into Chinese, and Chinese into English. Not word-for-word translation: I rewrite for the reader and protect what your brand sounds like.

RedNote, end to end.

Strategy, content, publishing, and monthly reporting, with the same editorial judgment as everything else I write.

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Selected Work

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Testimonials

“As well as being a delight to work with, she’s intelligent, has her finger on the pulse of the beauty business… I subsequently hired her to carry out some research for me. She delivered a thorough and knowledgeable piece of work.” Lisa Eldridge, Founder, Lisa Eldridge Makeup

“As a luxury beauty brand, it is essential that we keep the right brand tone of voice in Chinese… Lin is an absolute pleasure to work with and I would wholeheartedly recommend her.” Joy Isaacs, Founder, ARgENTUM

“Lin successfully crafted a robust content plan that resonates with the audience. Through her campaigns, we were able to drive meaningful reach leading to strong engagement and inquiries.” Raina Cameron, Marketing & Communications Manager, Foxridge Homes