Futurpreneur, a Canadian organization dedicated to empowering young entrepreneurs with financing, mentoring, and business resources, faced a challenge in raising brand awareness and recruiting within the Chinese community. LinQreative became their chosen partner to develop and execute a marketing campaign to meet these objectives.

Challenges

A key challenge was the lack of official, accurate information about Futurpreneur in Chinese. Misleading and outdated information from other sources risked negatively impacting the brand image, especially given Futurpreneur’s relatively low profile in the Chinese-speaking community.

Solutions

To address these challenges, LinQreative conducted interviews with Futurpreneur’s executives and marketing team to gather essential information and insights. This informed our strategy to authentically connect with the target audience. Our campaign integrated both media and social media platforms for a broader reach. For the media segment, we opted to tell real stories of entrepreneurs benefiting from Futurpreneur’s services to build credibility and trust.

In parallel, we strategically incorporated AsWeBuild, our own digital platform to boost brand awareness of Futurpreneur in the Chinese speaking entrepreneur community. AsWeBuild, with its strong. presence of over 40,000 followers on Little Red Book, is dedicated to empowering Chinese speaking entrepreneurs. The alignment of target audiences between the two created a powerful synergy, magnifying our outreach and engagement efforts, and amplifying the campaign’s overall impact.

Implementation

We launched a multi-channel campaign, spotlighting inspiring entrepreneurial stories through selected media platforms and a know-how series through the AsWeBuild channel. This dual approach ensured that the content reached a wide audience within the Chinese entrepreneurial community.

Result

The campaign significantly raised Futurpreneur’s profile in the Chinese-speaking entrepreneur community. The collaboration with AsWeBuild on Little Red Book was particularly effective. The Know-How series captured immediate attention, yielding considerable exposure for Futurpreneur. And the media sponsored content gained over 400 shares for one story. It rapidly translated into tangible results — a noticeable increase in social media conversations about Futurpreneur and a surge in inquiries and applications as early as the next day.

Conclusion

This case study illustrates the power of targeted content and strategic partnerships in reaching specific communities. By aligning Futurpreneur with a relevant and influential platform like AsWeBuild, LinQreative not only addressed the immediate informational gap but also created a sustainable pathway for Futurpreneur to engage with Chinese-speaking entrepreneurs.