Journalistic storytelling and creative communications to help growing brands build cultural resonance with Chinese-speaking audiences, locally and globally, while staying authentic to their identity.
" Journalistic storytelling and creative communications to help growing brands build cultural resonance with Chinese-speaking audiences, locally and globally, while staying authentic to their identity. "
Welcome to linQreative! We are storytellers with a background in journalism, now channeling our passion into bridging the gap between brands and the Chinese speaking audiences, locally and globally. With a unique synergy and commitment to personalized service, we deliver cross-cultural marketing and communications strategies for brand partners in the industries like beauty, wellness, real estate and non-profits, fuelling growth in the target market. About Us 〡Read More
Lin is a professional writer who really cares. She did a great job writing a feature story about me for Vogue China a couple of years back, and has since worked on a few stories about Tata Harper Skincare products. She always jumps in the deep end and immerses herself in the research, interviews and writing. I would highly recom- mend her for any copywriting projects you are working on!
Arts Umbrella has been working with LinQreative for a few years now and we cannot say enough good things about them. Lin (and her team) are passionate, strategic and well-versed story-tellers. They are always proactive with ideas and suggestions to grow our business, and are collaborative partners that we can fully trust. Connecting with our Chinese speaking audience is a priority for our organization, so finding an organization like LinQreative has been incredibly valuable. I highly recommend working with them!
Lisa Hurlbutt, Senior Director, Marketing & Communications, Arts Umbrella
I had the good fortune of meeting Lin whilst she was working on a feature about myself and my brand, for Vogue. As well as being a delight to work with, she’s intelligent, has her finger on the pulse of the beauty business and truly understands the work of makeup artists. After working with Lin on the Vogue piece, I subsequently hired her to carry out some research for me. She delivered a thorough and knowledgeable piece of work, punctually and diligently carried out. The whole experience working with Lin was completely pleasurable.
As a luxury beauty brand, it is essential that we keep the right brand tone of voice in Chinese, so knowing we have the support and expertise of LinQreative is extremely reassuring. China is the second-largest beauty and luxury market in the world and is tipped to soon be the largest, so speaking to this audience at home and abroad is vital to ensure brand consistency and loyalty. Lin is an absolute pleasure to work with and I would wholeheartedly recommend their services.
Lin has a wonderful grasp of the international marketplace with an emphasis on China. Her ability to connect influencers with the most strategic brands is unparalleled and her professional approach to the influencer landscape is a great value to all entrepreneurs.