Transcreation
/ ZIIP Beauty
App Localization & China Launch
Localization of the device’s companion app and user guide for its China launch: making a high-tech electrical skincare tool read native, intuitive, and reassuring without losing the brand’s clinical voice.
01 / Endorsement
“Lin has an incredible vantage point and is able to translate beauty brands to the Chinese market in a thoughtful and engaging way. She was lovely to work with.”
— Jamie Rosen, Director of Strategy + Partnerships, ZIIP Beauty
02 / UX & Copy Excerpt：界面交互与临床文案原件
“欢迎来到 ZIIP。我是 Melanie Simon，你的专属电核美容师，也是 ZIIP 的创始人。你的 ZIIP 已经充电完成，让我们一起来改变你的肌肤吧！”
“舒缓守护：极度敏感肌肤能通过该程序达到赋活肌肤和预防衰老的效果。功能全面，用温和的电流紧致并亮泽肌肤，同时抵御外界刺激。”
“唤活肌底 · 全效赋能 · 淋巴排毒 · 提拉紧致 —— 将复杂的纳米微电流波形专利，转译为高净值用户直觉可懂、安心可循的日常护理语言。”
欢迎 (Onboarding Flow)
护理程序分类 (Treatment Taxonomy)
Onboarding and navigation: Re-architecting clinical microcurrent waveforms into intuitive, benefit-first categories (唤活 / 舒缓 / 清透 / 紧致).
舒缓守护说明 (Treatment Detail)
视频教程 (Video Guidance)
Step-by-step guidance: Plain-language efficacy breakdown paired with real-time video coaching by founder Melanie Simon.
The transcreation strategy for ZIIP stripped away dry engineering phrasing, adopting the warm, authoritative persona of a private celebrity aesthetician guiding the user in real time. Complex waveform combinations were re-architected into targeted, benefit-first treatment categories, creating a zero-friction onboarding flow that bridged Silicon Valley electrical engineering with Asian skincare ritual habits.