I am a seasoned and award-winning journalist with over a decade of experience working with top media organizations, including CNN, Postmedia Network Canada, Vogue and Harper’s Bazaar China, to name a few. These roles have sharpened my skills in brand storytelling and audience engagement across various cultures. I am recognized for preserving a brand’s identity and message as authentic and undiluted during market expansion, all while remaining culturally sensitive and relevant to the intended audience.

Spanning over 20 years, my journey in journalism has taken me across China and Canada, where I’ve had the opportunity to explore nearly every aspect of journalism, from on-the-ground reporting to leading editorial teams. The diverse background has been instrumental in shaping my innovative and unconventional approach to marketing and communication. I specialize in crafting compelling stories that not only engage but also bridge cultural divides, a key aspect of our cross-cultural marketing strategy.