With over a decade of experience working with global platforms such as CNN, CNS, Vogue China and SSENSE, I’ve honed my expertise in authentic storytelling and audience engagement while gaining a unique insight into how effective communication transcends cultures. It informs my approach in cross-cultural marketing, where I help brands stay true to their core identity while being culturally sensitive and relevant to their intended audience, locally and internationally. 

I specialize in developing borderless campaigns and thought leadership in Chinese language communications. Through my work with fast-growing brands in industries like beauty, e-commerce and real estate, I’ve seen firsthand the power of thought leadership in market expansion. I help founders and leaders craft and secure top-tier media coverage and amplify their insights via social networks, positioning them as trusted voices and fostering lasting engagement and loyalty. 

With over 20 years in journalism spanning China and Canada, I’ve covered nearly every aspect of the field, from on-the-ground reporting to leading editorial teams across television, print and digital platforms. The diverse background has shaped my creative and unconventional approach to cross-cultural marketing and communications. 

With a deep familiarity with the local Chinese community, I’ve helped businesses in sectors like real estate, automotive, and tourism effectively reach and engage their audiences. As editor-in-chief of the Chinese Real Estate Weekly for seven years, I’ve developed expertise in content creation as well as in strategic planning, marketing analysis, and audience connection. At linQreative, I’ve used these skills to support real estate developers and realtor companies with comprehensive marketing solutions, including strategy, content development, media relations and social media management.