Selected Work

A sit-down profile of RMS Beauty founder Rose Marie Swift: what makes a cult brand, and why refusing to compromise (on coconut oil, on anything) is the business model, not a personality quirk.

Ongoing editorial translation for the fashion e-commerce platform: luxury and streetwear content that has to sound like SSENSE in Chinese.

A pandemic fundraising appeal that revives the hospital’s origin story: in the 1950s, neighbours lit porch lamps to fund its construction; in 2020, Chinese-speaking residents were asked to light them again for its front-line staff. Its CA$20,000 goal was surpassed fivefold, raising more than CA$100,000.

An independent publication for Chinese-speaking entrepreneurs and solopreneurs in Canada: 46,000+ dedicated readers and 210,000+ engagements, built on long-form business deconstructions, verified civic grants, and grounded cross-cultural reporting.

An awareness campaign for the Canadian non-profit lender: surfacing real stories of Chinese-speaking entrepreneurs it funded, contextualizing non-dilutive startup capital, and amplifying across WeChat and RedNote.

North American launch support for the Spanish luxury haircare brand: bespoke narrative architecture, top-tier media placements including Vogue China, and strategic creator partnerships connecting with high-net-worth Mandarin speakers across the US and Canada.

Launch release and strategic media placement for a landmark 300-piece Yixing Zisha stoneware exhibition: introducing a centuries-old Chinese tea-culture art form and its US$19M auction benchmark to a mainstream Canadian audience.

Localization of the device’s companion app and user guide for its China launch: making a high-tech electrical skincare tool read native, intuitive, and reassuring without losing the brand’s clinical voice.

An English-to-Chinese direct-mail fundraising appeal for Chinese-speaking households: transforming a donor’s first-person emergency care story into an authentic, high-urgency call for civic healthcare investment across cultures.

A comprehensive RedNote content strategy for an established BC single-family homebuilder: crafting authentic, cross-cultural homeowner narratives that drove measurable engagement and high-intent buyer inquiries.

A feature profile for Vogue China on serial entrepreneur Marcia Kilgore and Beauty Pie: decoding how a disruptive luxury buyers' club challenged beauty industry markups, and why consumers initially called it a scam before calling it obvious.

A business cover feature for Vogue China investigating the sharp divergence in the beauty sector: why celebrity-backed ventures optimize for rapid nine-figure cash-outs while heritage European luxury houses build generational moats around artisanal credibility.

A five-step brand strategy guide to livestream shopping, the commerce format China proved out before the West caught on. Written for North American retail executives navigating real-time digital merchandising.

An investigative business cover story for Vogue China dissecting what makes cross-sector brand collaborations endure once superficial hype fades: deconstructing landmark partnerships including Louis Vuitton x Frank Gehry, To Summer x Song Art Museum, and Kiehl's China.

An operational playbook for The Retail Exec dissecting instant retail logistics: how algorithmic dispatching, automated micro-fulfillment, and autonomous delivery robotics turned one-hour delivery from a loss-leading marketing stunt into an infrastructure moat.

Ongoing WeChat and RedNote content for Vancouver's premier youth arts-education non-profit: enrollment architecture, curriculum demystification, and authentic student storytelling bridging Granville Island to immigrant families.

A comprehensive English-to-Chinese transcreation of the annual program guide for Vancouver's flagship youth arts non-profit: transforming complex multi-disciplinary course structures and architectural milestones into accessible, culturally resonant pathways for immigrant families.

A precision English-to-Chinese transcreation of the legacy-giving guide for Sources Foundation: demystifying estate planning, bequest vehicles (wills, RRSPs, life insurance, real estate, and crypto), and complex tax incentives into a culturally sensitive, dignified Chinese philanthropic narrative.

A high-impact public health feature for BC Women's Health Foundation published via Vancouver Headlines: translating complex UBC radiologist mortality data, self-referral clinical booking protocols, and a $2.5M diagnostic equipment campaign into an urgent, culturally sensitive call to action for Chinese-speaking women across British Columbia.