Brand
Authenticity
When it comes to international growth, the biggest challenge for many brands is to stay true to who they are. We dive deep into understanding your brand through research and interviews, and use these insights as a guide to ensure your Chinese message remain authentic and undiluted. After all, to find the perfect match, in any market, is to discover those who see the world the same way you do.
Journalistic
Storytelling
Journalistic storytelling is what sets us apart from the competition. A great story sparks curiosity, builds connection, and drives engagement. As experienced journalists, we know how to uncover great stories behind your brand and bring them to life. We then turn these narratives into tangible business results, while adapting seamlessly to your brand’s tone and style.
cultural
Relevance
It is essential to convey your original ideas and emotions across language barriers, but it’s never just about the language—— it’s about understanding cultural nuances of the Chinese speaking market and adapting your message accordingly. We focus on crafting tailored communications strategies and content that build genuine connections and foster trust with the Chinese speaking audiences.