01
Editorial and business writing
Founder stories, brand features, and market analysis, in Chinese and English. Built on interviews and research, not press kits or recycled coverage.
Crafting Conversations, Connecting Cultures
Chinese-English Business Writer And Marketing Strategist
A decade in newsrooms, from China to Canada. Freelance since, for brands and organizations. Founder stories, brand features, and market analysis, written in the language your reader thinks in.
About Me
Services
What I Do
02
Transcreation
English into Chinese, and Chinese into English. Not word-for-word translation: I rewrite for the reader and protect what your brand sounds like.
03
RedNote, end to end
Strategy, content, publishing, and monthly reporting, with the same editorial judgment as everything else I write.
Selected Work
More Work →Vogue China / RMS Beauty
Founder Story
A sit-down profile of RMS Beauty founder Rose Marie Swift: what makes a cult brand, and why refusing to compromise (on coconut oil, on anything) is the business model, not a personality quirk.
SSENSE, Montreal
Transcreation
Ongoing editorial translation for the fashion e-commerce platform: luxury and streetwear content that has to sound like SSENSE in Chinese.
Peace Arch Hospital Foundation
Brand & Marketing Copy
A pandemic fundraising appeal that revives the hospital’s origin story: in the 1950s, neighbours lit porch lamps to fund its construction; in 2020, Chinese-speaking residents were asked to light them again for its front-line staff. Its CA$20,000 goal was surpassed fivefold, raising more than CA$100,000.
AsWeBuild
Independent Publication
My own RedNote publication for Chinese-speaking entrepreneurs in Canada: 46,000+ followers, 210,000+ engagements, run as a curated editorial channel rather than an algorithmic feed.
Editorial
TRANSCREATION & REWRITE
Digital Localization
Testimonials
Endorsements — 2010–2026
LISA ELDRIDGE MAKEUP LISA ELDRIDGE
FOUNDER, LISA ELDRIDGE MAKEUP
"As well as being a delight to work with, she’s intelligent, has her finger on the pulse of the beauty business... I subsequently hired her to carry out some research for me. She delivered a thorough and knowledgeable piece of work."
ARGENTUM JOY ISAACS
FOUNDER, ARGENTUM
"As a luxury beauty brand, it is essential that we keep the right brand tone of voice in Chinese... Lin is an absolute pleasure to work with and I would wholeheartedly recommend her."
FOXRIDGE HOMES RAINA CAMERON
MARKETING & COMMUNICATIONS MANAGER, FOXRIDGE HOMES
"Lin successfully crafted a robust content plan that resonates with the audience. Through her campaigns, we were able to drive meaningful reach leading to strong engagement and inquiries."
Contact
Start A Conversation
I take on a limited number of projects each year. If you have a brief or an idea you'd like to discuss, I'd be glad to hear from you.
[email protected]
Vancouver & Remote