Selected Work

A sit-down profile of RMS Beauty founder Rose Marie Swift: what makes a cult brand, and why refusing to compromise (on coconut oil, on anything) is the business model, not a personality quirk.

Ongoing editorial translation for the fashion e-commerce platform: luxury and streetwear content that has to sound like SSENSE in Chinese.

A pandemic fundraising appeal that revives the hospital’s origin story: in the 1950s, neighbours lit porch lamps to fund its construction; in 2020, Chinese-speaking residents were asked to light them again for its front-line staff. Its CA$20,000 goal was surpassed fivefold, raising more than CA$100,000.

An independent publication for Chinese-speaking entrepreneurs and solopreneurs in Canada: 46,000+ dedicated readers and 210,000+ engagements, built on long-form business deconstructions, verified civic grants, and grounded cross-cultural reporting.

An awareness campaign for the Canadian non-profit lender: surfacing real stories of Chinese-speaking entrepreneurs it funded, contextualizing non-dilutive startup capital, and amplifying across WeChat and RedNote.

North American launch support for the Spanish luxury haircare brand: bespoke narrative architecture, top-tier media placements including Vogue China, and strategic creator partnerships connecting with high-net-worth Mandarin speakers across the US and Canada.