Vogue China 〡 Chinese 〡 A midnight video call with Zhuben (逐本) founder Liu Qianfei: 1,008 formula samples and 284 days for a single cleansing oil, and how the slow build became the moat when China’s top beauty livestreamer came calling.
Vogue China 〡 Chinese 〡 Beauty Pie founder Marcia Kilgore on dismantling beauty’s pricing model: a members’ club selling luxury-factory products near cost, and why consumers called it a scam before they called it obvious.
Vogue China 〡 Chinese 〡 A sit-down profile of RMS Beauty founder Rose Marie Swift: what makes a cult brand, and why refusing to compromise (on coconut oil, on anything) is the business model, not a personality quirk.