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BC Women’s Health Foundation 〡 Chinese 〡 Sponsored breast cancer screening content for Vancouver Headlines: BC’s self-referral screening line, a UBC radiologist’s mortality data, and the foundation’s $2.5M equipment campaign, folded into one piece for Chinese-speaking readers.
Sources Foundation 〡 English to Chinese 〡 A legacy-giving guide for Chinese-speaking donors: wills, RRSPs, life insurance, property, even cryptocurrency, each vehicle’s tax and legal terms matched precisely across languages.
Arts Umbrella 〡 English to Chinese〡 Translation of the program guide for a Vancouver youth arts-education nonprofit, making course offerings legible to Chinese-speaking families.
Arts Umbrella 〡 Chinese 〡 Ongoing WeChat and RedNote content for a Vancouver youth arts-education nonprofit: enrollment and course promotion, student showcases, and fundraising campaigns.
The Retail Exec (BWZ) | English | One-hour delivery, explained: how instant retail works, for executives deciding whether to compete on it. Excerpt: 5. Drone and robot delivery Remember when Elon Musk said there would be more robots than humans? Well, in the shipping and delivery industry, he might be onto something. A growing number…
Vogue China 〡 Chinese 〡 A midnight video call with Zhuben (逐本) founder Liu Qianfei: 1,008 formula samples and 284 days for a single cleansing oil, and how the slow build became the moat when China’s top beauty livestreamer came calling.
Vogue China | Chinese | What makes a brand collaboration work once the hype wears off: Louis Vuitton x Frank Gehry, To Summer x Song Art Museum, and Kiehl’s China’s charity IP play, with the executives behind each explaining the logic.
The Retail Exec (BWZ) | English | A five-step brand strategy guide to livestream shopping, the commerce format China proved out before the West caught on. Written for North American retail executives. Excerpt: What Is Livestream Shopping and Why Is It the Next Big Ecommerce Trend? Livestream shopping is transforming China’s ecommerce landscape. Projections show…
Vogue China 〡 Chinese 〡 Why celebrity beauty brands cash out while luxury houses dig in: Fenty’s incubator model, Rhode’s US$1B exit, and what Louis Vuitton hiring Pat McGrath says about who gets to define luxury makeup.
Vogue China 〡 Chinese 〡 Beauty Pie founder Marcia Kilgore on dismantling beauty’s pricing model: a members’ club selling luxury-factory products near cost, and why consumers called it a scam before they called it obvious.