Futurpreneur Canada | Chinese | Awareness campaign for a nonprofit lender: real stories of Chinese-speaking entrepreneurs it funded, placed in Chinese-language media and amplified on WeChat & RedNote(Xiaohongshu). “Lin’s ability to connect with the target audience was excellent and her story was focused and creative… I appreciated learning more about the Mandarin audience and how…
Peace Arch Hospital Foundation 〡 Chinese 〡 A pandemic fundraising appeal that revives the hospital’s origin story: in the 1950s, neighbours lit porch lamps to fund its construction; in 2020, Chinese-speaking residents were asked to light them again for its front-line staff. Its CA$20,000 goal was surpassed fivefold, raising more than CA$100,000. Peace Arch…
Miriam Quevedo | Chinese | North American launch support for a Spanish luxury haircare brand already loved in China: media placements and brand storytelling for Chinese-speaking consumers in the US and Canada. “Lin has been a pivotal partner for Miriam Quevedo in USA. She has deployed a very sensitive strategy to expand our brand stature…
Poly Culture Art Centre | English | Launch release for a 300-piece Yixing Zisha stoneware exhibition: introducing a Chinese tea-culture art form, and its US$19M auction record, to a Canadian audience.