Our everyday thoughts are presented here
Music, video presentations, photo-shootings and more
Futurpreneur Canada | Chinese | Awareness campaign for a nonprofit lender: real stories of Chinese-speaking entrepreneurs it funded, placed in Chinese-language media and amplified on WeChat & RedNote(Xiaohongshu). “Lin’s ability to connect with the target audience was excellent and her story was focused and creative… I appreciated learning more about the Mandarin audience and how…
Miriam Quevedo | Chinese | North American launch support for a Spanish luxury haircare brand already loved in China: media placements and brand storytelling for Chinese-speaking consumers in the US and Canada. “Lin has been a pivotal partner for Miriam Quevedo in USA. She has deployed a very sensitive strategy to expand our brand stature…
Poly Culture Art Centre | English | Launch release for a 300-piece Yixing Zisha stoneware exhibition: introducing a Chinese tea-culture art form, and its US$19M auction record, to a Canadian audience.
ZIIP Beauty | English to Chinese | Localization of the device’s user guide and app for its China launch: making a high-tech skincare tool read native without losing the brand’s clinical voice. Lin has an incredible vantage point and is able to translate beauty brands to the Chinese market in a thoughtful and engaging way.…
Richmond Hospital Foundation | English to Chinese | A direct-mail fundraising appeal for Chinese-speaking households: a donor’s first-person story that had to carry warmth and urgency across languages, not just information.
Foxridge Homes | Chinese | RedNote content program for a BC homebuilder: a content plan aimed at Chinese-speaking homebuyers that drove measurable engagement and inquiries. Lin has demonstrated an exceptional ability to understand our brand, tone of voice, and objectives, effectively integrating our efforts on Little Red Book. Through strategic discussions and a deep understanding…
Vogue China 〡 Chinese 〡 A sit-down profile of RMS Beauty founder Rose Marie Swift: what makes a cult brand, and why refusing to compromise (on coconut oil, on anything) is the business model, not a personality quirk.
Peace Arch Hospital Foundation 〡 Chinese 〡 A pandemic fundraising appeal that revives the hospital’s origin story: in the 1950s, neighbours lit porch lamps to fund its construction; in 2020, Chinese-speaking residents were asked to light them again for its front-line staff. Its CA$20,000 goal was surpassed fivefold, raising more than CA$100,000. Peace Arch…
SSENSE | English to Chinese | Ongoing editorial translation for the fashion e-commerce platform: luxury and streetwear content that has to sound like SSENSE in Chinese.
AsWeBuild | Chinese | My own RedNote publication for Chinese-speaking entrepreneurs in Canada: 46,000+ followers, run as an editorial channel, not a feed.