• Arts Umbrella Social Media

    Arts Umbrella 〡 Chinese 〡 Ongoing WeChat and RedNote content for a Vancouver youth arts-education nonprofit: enrollment and course promotion, student showcases, and fundraising campaigns.

  • Foxridge Homes

    Foxridge Homes | Chinese | RedNote content program for a BC homebuilder: a content plan aimed at Chinese-speaking homebuyers that drove measurable engagement and inquiries. Lin has demonstrated an exceptional ability to understand our brand, tone of voice, and objectives, effectively integrating our efforts on Little Red Book. Through strategic discussions and a deep understanding…

  • AsWeBuild

    AsWeBuild | Chinese | My own RedNote publication for Chinese-speaking entrepreneurs in Canada: 46,000+ followers, run as an editorial channel, not a feed.